Let’s be real… When did you last take the time to proofread your website? It doesn’t have to take forever! From just a quick read-through of all the pages of your site, you might find some small mistakes that ruin your credibility.

The saying “you never get a second chance to make a first impression” definitely applies to websites. Your potential clients are making an initial judgment of your business and website in a matter of seconds, so it’s absolutely critical that their first impression matches your intentions!

Growing your figure skating coaching business based entirely on word of mouth? Trying to expand your reach but only having enough time to post snapshots and quick videos on Instagram?

No matter how much social media grows your business, your website will always be your digital home base. Your website can generate leads, provide a wealth of information — all while building relationships with your ideal clients. Social media trends may come and go, but you own your website and that’s not going anywhere!

When creating a website, it’s easy to overlook legal requirements, but those steps are necessary to protect you and your business. Disclaimer: I am not a lawyer and can’t offer you legal advice. Please seek the advice of a professional lawyer.