Hi! I'm Ellie Schuler — a graphic designer for small business owners and figure skating coaches. Need a top-notch website? I've got you! But I'm also down to design publications and marketing collateral. Let's chat.
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Are you a business owner, entrepreneur or blogger who is struggling to get traction with your online presence? Are you feeling like your website is not attracting the right audience or you’re not getting the results you were hoping for? Well, my friend, I’m here to tell you that you might be missing out on one important piece of the puzzle — a website design strategy.
Simply put, a website design strategy is a plan that outlines how you want your website to look, feel and function. It’s not just about creating a pretty website; you also need to consider your target audience — specifically their needs and how they interact with your site.
It helps you stand out
In today’s digital world, it’s not enough to have a website that just looks good. You need to have a website that stands out and captures the attention of your target audience. By having a website design strategy, you can create a unique and memorable website that will make you stand out from the competition.
It builds trust
Your website is often the first interaction a potential customer or client will have with your brand. If your website looks outdated or unprofessional, it can be difficult to establish trust with your audience. A well-designed website, on the other hand, can help build trust and credibility with your target audience.
It improves user experience
A website design strategy takes into account the needs and behaviors of your target audience. By understanding how your ideal clients or customers interact with your site, you can create a user experience that is intuitive and easy to navigate. This will not only improve the overall experience for your users but also increase the likelihood of them converting into customers or clients.
It helps you achieve your goals
Whether your goal is to increase sales, generate leads, or build brand awareness, a website design strategy can help you achieve it. By aligning your website design with your business objectives, you can create a website that is not only visually appealing but also effective in achieving your goals.
So, if you haven’t already, it’s time to start thinking about your website design strategy. Start by asking yourself these questions:
By answering these questions and working with a professional designer, we can create a website that not only looks great but also helps you achieve your business goals. Remember: A website is not just a pretty picture; it’s a powerful marketing tool that can help you take your business to the next level!
Ready to dive in and build the website of your dreams? Let’s chat. It all starts with strategy.
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