4 reasons why figure skating coaches need websites

Growing your figure skating coaching business based entirely on word of mouth? Trying to expand your reach but only having enough time to post snapshots and quick videos on Instagram? Consider creating a website — specifically designed to reach your ideal clients and establishing you as a trusted, professional figure skating coach — all while protecting your valuable time.

Build trust and credibility

Your website allows potential clients to get to know you. Once they feel like they know, like and trust you, they’ll be ready to become a client. Your website also boosts your professionalism, builds your credibility, and allows you to showcase who you are and how you’ve impacted other figure skaters and families.

Make lesson scheduling a breeze

There are so many digital options to make lesson scheduling a piece of cake. General contact forms are a great option because nearly everyone is accustomed to completing them, and they’re easy to set up on all web platforms.

I also love using Calendly, an online scheduling tool, that’s embedded on the Schedule Lessons page on the Elite Skate Coach template. Users will be able to select lessons on specific dates and times — with just a couple clicks. This embedded Calendly feature is set up using the Basic/Always Free plan on Calendly, but paid plans are available for more features.

Boost SEO (search engine optimization) and make it easy to find you on Google

How often do you conduct a Google search throughout the day? Before we conduct business with someone (or hire a figure skating coach for our child or self), we’re engrained to search the person’s name on Google in an attempt to learn as much as possible.

With your own website, you control the information that’s shared. You’ll no longer need to rely on your skating club or Learn to Skate program sharing your bio and contact information. Just make sure you use a website platform like Showit that prioritizes search engine optimization. Our figure skating coach website templates give you specific prompts to jump start the process and get you listed on Google as soon as possible.

Deliver value

Your website should be a wealth of information. When potential clients use your site as a go-to resource for information, they’ll be more likely to hire you for figure skating lessons when they’re ready to get started.

Ready to create a website for your figure skating coaching business?

Check out the Loop and Elite website templates or let’s chat about a custom website design that’s completely unique and personalized for you.